Bringing some lavender to Hope Sweet Hope

Hope Sweet Hope couldn’t be a more relevant phrase for a time like this. With hope being elevated across our platform; inspiring quotes, newsletters and stories… we thought it needed a bright hoodie to top it off. We are excited to share with you the newest addition to the HSH collection, our lavender Hope Sweet Hope hoodie. At OutsideIn we believe that no matter where you are in the world, we all need that Hope Sweet Hope.

Why hope?

It’s very easy to get overwhelmed by the news in the midst of the pandemic, so as a company we want to make sure we play our part in making hope a key message to you, our partnered charities and those who are homeless or vulnerable. What we have loved since launching our hope campaign is hearing what hope means to you. We have been inundated with emails and dms saying during COVID-19 to say how much the inspiring quotes or stories have meant to people. What has it taught us? There is power in words, there is hope when we come together and encourage each other. That’s why we’ve kept the phrase over the years, because the need for hope is very much still here.

When it comes to anything HSH, it’s always associated with colour! Hope is exciting and positive, so the product colours and spec has to match it. This time we are introducing lavender to the rainbow of colours. We chose lavender as it encourages a sense of calm, peace and tranquility, a representation of a time of innocence. We hope that whoever is wearing it, can embrace the design and this every day hoodie can carry them through. This hoodie is fleece lined for a cozy brushed inside with a rich white embroidery of Hope Sweet Hope at the centre of the chest. No tassels for a refined look, with a generous fit at standard size.

Thanks to our new collaboration with Deliveroo, every purchase of our new HSH hoodie comes with a meal for someone who is homeless or vulnerable. Across the UK, Deliveroo will be delivering free meals to those who need it most. With 450 meals so far donated in the past 11 days, we can’t wait to see how many more people we can reach thanks to your support.

Thank you!

The support for our hope campaign has been incredible, more than we could ever have imagined. From the deliveroo campaign, inspiring quotes, unsung heroes and now the intro of our HSH lavender hoodie, this is just the beginning of ways that we can give back during this time. Thanks for being part of the OutsideIn journey, none of this would be possible without your support, whether that be reppin a hoodie or helping to spread the message of why we do what we do! Keep going and remember no matter how tough it gets, there is always hope.


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