Independent Streetwear Brand that Gives Back to the Community – Outsidein

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About Us

Who We Are

OutsideIn is a streetwear brand fuelled by social impact. Since it was founded in 2016 by Socialpreneur, David Johnston, OutsideIn has used a unique ‘Wear One, Share One’ model to reach tens of thousands of individuals experiencing homelessness worldwide.

‘Wear One, Share One’ simply means that for every item purchased, OutsideIn provides an additional item for someone experiencing homelessness. This method of giving is a crucial element in OutsideIn’s mission to encourage human connection by giving customers the opportunity to engage in conversation with a vulnerable individual when presenting them with their giving item.

‘Wear One, Share One’ has impacted those experiencing homelessness in over 36 countries and 200 cities and since 2016, more than 55,284 (Oct 2020) giving products have been distributed globally.

OutsideIn continues to embark on this and other social impact initiatives through customers and partnering charities both locally and globally.

What We Do

Since starting in 2016, OutsideIn’s mission has always been to rewrite the perceptions around homelessness by empowering society to be a part of a unique giving process called Wear One, Share One.

As homelessness is a global issue, we knew we needed to create a globally accessible solution. Through our Wear One, Share One model, with every OutsideIn purchase we provide an additional giving item for someone experiencing homelessness. This is the ‘Share One’ part of our story.
It allows us to empower each of our customers to help someone in need by giving them an opportunity to engage with someone experiencing homelessness through the vessel of one of our high-quality giving products. While this is our usual and preferred method of social impact, in times such as now when safety precautions prohibit a customer-to-vulnerable-person interaction, we distribute these items to one of our partnering charities on behalf of you.


As a clothing brand, we believe that our products are about so much more than just fashionable streetwear. We are all about turning fashion on its head and asking the question: Are you willing to wear a brand that is also proudly worn by someone impacted by homelessness? We believe in encouraging our customers to realise that each person in our society deserves to be a part of a community that accepts us for who we are - no matter our circumstances. We want to create a community that sees the needs of those pushed to the outside and welcomes them in, saying to the outcast, “You belong.” We don’t just want to bring streetwear back to the streets, we want streetwear to change the streets.

Our Impact So Far

Wear One Share One Products Given

Over 55,284 ( as of Oct 2020) products including beanies, gloves, blankets, meals and more!

Giving Products

Thermal beanies, Thick OI socks, Gloves and more!

Countries & Cities Reached

36+ countries
200+ cities

Who We Support

Simon Community - Belfast, NI
Who is Hussain - London, England
Bowery Mission - New York City, USA
Glasgow City Mission - Glasgow, Scotland
Samaritan's Purse - Worldwide
Inner City Helping Homeless - Ireland

Frequently Asked Questions

What is OutsideIn?

We are a streetwear company that was founded in 2016. Our vision is to rewrite the perceptions around homelessness through the use of fashion by empowering society to be a part of a unique giving process, which we call ‘Wear One, Share One’.

What is the Wear One Share One concept?

Since homelessness is a global issue, we knew we needed a globally accessible solution. Through our ‘Wear One, Share One’ model, we are able to achieve a worldwide impact by providing an additional free item with every item purchased from OutsideIn.

This item is the ‘Share one’ part of our story. Through this high-quality giving product, every customer has the opportunity to engage with someone experiencing homelessness. If that isn’t possible or you would prefer us to handle this giving process, we distribute these items to one of our partnering charities on behalf of you.

What does your Wear One Share One look like during COVID19?

Due to Covid-19 restrictions, we want to ensure we are promoting the utmost safety for both our customers and those experiencing homelessness. In order to achieve this we are currently handling the distribution of all additional giving products by working with homelessness-focused charities to ensure these products help someone in need. Don’t worry, the giving will never stop even if some other things do.

To hear more about how we are bridging the gap between society and homelessness, you can get regular updates on our giving through the OutsideIn blog or on our social media page, @weare_oi.

What are your current giving products?

We spend time communicating with various charities to find out what products are most needed by the individuals they help. Currently, the most-desired items include headwear, socks and gloves. To meet those desires, our current high-quality giving products include handmade thermal beanies, thich socks (which are the most requested item by charities!), as well as warm winter gloves.

However, the giving doesn’t stop there!

Beyond our ongoing ‘Wear One, Share One’ initiative, we are constantly innovating and updating how we give by working closely with our charity partners to see what is needed most. Some of the recent giving initiatives we have helped with include hygiene packs, space renovations, meal distributions and more.

How do I challenge the perceptions of homelessness?

The more time we spend speaking to those experiencing homelessness, the more we find that the greatest gift that we could ever give is our time. We strongly believe that each person’s story deserves to be heard and our goal is to help others hear. We believe that the best way to truly connect society with the streets is to start a conversation.

Conversations start change and change starts a movement. We are on a mission to create a movement that ends homelessness around the world. Our ‘Wear One, Share One’ model of giving is focused on creating an opportunity to start this conversation on both a large and small scale. By taking the time to hear someone's story, we believe we can create the opportunity to understand their story, their hopes, their dreams, their skills and their situation.

While our products are practical, true transformation starts with educating ourselves and humanising homelessness.

Is homelessness the same for everyone?

While homelessness is universally difficult for those experiencing it, there are several kinds of homelessness that one might face.

It is estimated that worldwide, over 150 million people are affected by some type of homelessness. These types include chronic homelessness, episodic homelessness, transitional homelessness, and hidden homelessness.

To help spread awareness about the complexities of homelessness, our Social Impact Department is responsible for helping to educate our team and our consumers on this global dilemma. In order to rewrite the negative perceptions around homelessness and to shed light on the reality of the difficulties that surround it, we also partner with charities around the world who are also committed to being a part of the solution.

What's the vision?

Our vision at OutsideIn goes beyond just streetwear. We are on a mission to turn fashion on its head and to pose the question: Are you willing to wear a brand that is also proudly worn by those affected by homelessness?
To achieve this vision we believe we need to educate ourselves in understanding the root causes of homelessness and how we can implement simple steps to help us to be more compassionate to those who are experiencing homelessness of some kind.

Through innovative products, and empowering our customers to reach out to those on the outside of society, we believe this vision is achievable. We are not saying that giving products alone will end homelessness; however, we are saying that together we can spread hope, we can meet needs and we can bring the outside, in.

Are you a business or a charity?

We are a profitable business driven by social impact. What we mean by this is that everything we do is done with helping those experiencing homelessness in mind. While everything we do is done with a charitable foundation, we are not a charity.

We are very proud to say that OutsideIn is built upon a strong desire to make a difference. Through our social-impact-driven ethos and initiatives integral to who we are such as ‘Wear One, Share One’, we strive to make every single purchase count.

We want other businesses to be inspired by OutsideIn to contribute to making an impact to the world around them too, and we want to set an example of how anyone can use their business platform to help stir change within our society.