OutsideIn is a streetwear brand fuelled by social impact. Since it was founded in 2016 by Socialpreneur, David Johnston, OutsideIn has used a unique ‘Wear One, Share One’ model to reach tens of thousands of individuals experiencing homelessness worldwide.
‘Wear One, Share One’ simply means that for every item purchased, OutsideIn provides an additional item for someone experiencing homelessness. This method of giving is a crucial element in OutsideIn’s mission to encourage human connection by giving customers the opportunity to engage in conversation with a vulnerable individual when presenting them with their giving item.
‘Wear One, Share One’ has impacted those experiencing homelessness in over 36 countries and 200 cities and since 2016, more than 55,284 (Oct 2020) giving products have been distributed globally.
OutsideIn continues to embark on this and other social impact initiatives through customers and partnering charities both locally and globally.